According to eMarketer’s 2017 report, Google and Facebook control 63% of all online spending in 2017.
Number three: Microsoft had very small growth with Bing Ads and Linkedin Ads, but others like Amazon, are expected to have enormous growth as brands and retailers establish a beachhead there.
Number four: Oath has had great growth, but seems to mostly come from the acquisition and combination of brands like AOL, Yahoo, Flickr, and Polyvore.
Brian Roizen is the Cofounder and Chief Architect of Feedonomics, a full-service feed optimization platform that optimizes product data for hundreds of channels. He has been featured on numerous podcasts and eCommerce webinars, and regularly contributes to Search Engine Land and other industry-leading blogs. Brian graduated summa cum laude from UCLA with both a Bachelor’s and Master’s degree in Mechanical Engineering.