Microsoft Advertising Feed Specifications

About Microsoft Advertising

Microsoft Advertising (formerly Bing Shopping) is a great feed based channel to advertise your products. The mechanics are exactly the same as with Google Shopping Feed Management, with more attractive image based ads over the traditional text ads.

As Windows 10 grows in popularity, and comes with the default Edge browser, Bing is becoming the primary search engine for tens of millions of users.

How to start using Microsoft Advertising

The first step to getting onto Microsoft Advertising is to verify your store URL. This is relatively easy and can be done through Microsoft Advertising Webmaster Tools. You can verify your website by placing an HTML tag or uploading a file to your website.

Next you can go to the Microsoft Advertising Merchant Center, and create a store. Lastly you can upload your feed after creating a new “catalog”. You should be sure to optimize the feed (read more about Microsoft Advertising optimization below!)

How to create Microsoft Advertising campaigns

This part of the process will take place in Microsoft Advertising, where you have several options. You can either create the campaigns from scratch, or you can import your Google Shopping campaigns. You basically have to associate the store catalog you created with the earlier step with a particular campaign.

Microsoft Advertising required feed fields

For the most part, the fields required for Microsoft Advertising are the same as for Google Shopping, with a few minor differences. The following Google Shopping fields are not used by Microsoft:

additional_image_link
identifier_exists
tax
shipping
shipping_weight
unit_pricing_measure
unit_pricing_base_measure
energy_efficiency_class
loyalty_points
installment
excluded_destination
expiration_date

For the most part, these fields aren’t vital for your Microsoft Advertising feed, however there are some cases where you might be selling products by a particular unit, like 3 packs, where this will make a difference.

Countries that are supported by Microsoft Advertising

Microsoft Advertising works in the US, United Kingdom, France, Germany and Australia for desktop and tablet, but for mobile only in the US.