Google Shopping Feed Management

Increase Your Google Shopping Sales

Drive more sales with Google Shopping Ads by using our powerful platform and full-service team of experts.

Google Shopping Feed Management

Why sell your products through Google Shopping?

The majority of the world population will use Google today. Retailers and brands choose to advertise on Google Shopping before any other platform when selling products online. There is a good reason for that: on average, businesses make $2 for every $1 spent on Google Shopping Ads.

Google Shopping Mobile Ads

Ad spend

Google Shopping ads now drive over 75% of retail search ad spend

Google merchant Shopping Image Feed

Audience

3.5 billion Google searches are made every day

Google Merchant Center Engagement

Engagement

In the US, during any 48 hour period, over 80% of Americans are shopping online

What differentiates Google Shopping from other online Marketplaces?

Google Shopping Ads - Merchant Center

Industry Leader

Google is the leader in digital ad spend with around 36%, compared to Amazon’s 9%.

Online Searches

Google has a whopping 88% market share for online searches, compared to their closest rival Bing (6%).

Growth

The volume of Google searches grows by roughly 10% every year.

Visibility

Get your products seen on a wide range of Google products, including Google Assistant and YouTube.

Challenges when listing on Google Shopping

Google shopping product listing

Scalability

Managing a large inventory of products, optimizing, monitoring, and actioning the results.

Fulfillment

Ensuring orders are updated and synced to your online store (Google Shopping Actions).

Importing Data

Import data from any eCommerce platform including Shopify, Magento, and BigCommerce.

Exporting Data

Easily send your product data to Google Merchant Center.

The Feedonomics Solution

Digital agencies and brands can substantially reduce their operational overhead while significantly improving performance, simply by having Feedonomics manage their Google Shopping listings.

Boost your Google Shopping sales

Feedonomics is a powerful platform packed with special features that ensure your product listings are optimized. Our full service offering includes a dedicated team of specialists available 24/7.

Listing optimization

More relevant, optimized content gets you to the top of search results.

Dynamic Data

Your data will stay up to date and optimized with any changes you make on your end.

Categorization

Ensuring your products are placed in the right category is a crucial part of our feed optimization.

Automation

Import, export, optimize, and much more without touching a single thing.

Custom Labels

We can use performance and margin data on a per SKU basis to create powerful bid segments.

Joining Data

Join any data from any source. Normalize everything with ease.

Google merchant center alerts

Google Merchant Center alerts

Unresolved Google Merchant Center (GMC) errors and disapprovals can result in thousands of dollars of lost revenue per day.

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Check for errors twice a day

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Set any kind of error threshold you want

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Receive email alert with detailed error stats

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Our team can resolve feed errors for you

Learn more →

Split testing Google shopping ads

A/B split testing

Split Tests

Titles – Find out which titles are performing better. For example, adding the brand name at the beginning versus the end of the title.

Images – Test different images to see which ones perform better.

Promotional wording – Test what wording entices more clicks on your ad. Example “Summer Sale” or “20% off Sale.”

Actionable Data

Split testing provides insights to help improve your campaign’s performance.  We have created a tool to help advertisers gain insights from real world search data. 

Split testing Google shopping ads
Google shopping search term report

FeedTelligence™

FeedTelligence™ allows you to see the actual phrases people are entering into Google search to find your products. Use this actionable data to improve your campaign’s performance. Check out our Department Store Case Study.

Find Missing Keywords

  • See what keywords are missing in your titles
  • Visualize results on a per SKU basis
  • Revenue metrics included

Real World Case Study

Using FeedTelligence™, we identified missing converted search terms and added them to product titles. Impression Share skyrocketed by over 200% with a 117% increase in Revenue.

 

Ambush Skateboarding Case Study

Conversions increased by 115% with Shopping Actions.

We partnered with Ambush Board Co., a global leader in board sports retail, to study the impact of running Shopping Actions in parallel with Shopping Ads. We discovered that when using both strategies, it increased their product exposure and boosted sales.

Google Shopping Ads Success Story

“We’ve been running Shopping Ads for the past five years and saw an opportunity to further boost our visibility on Google. By using Google Shopping Actions to feature our products on more platforms, we were able to more than double our revenue.”

Eric Elliott, Co-Founder, Ambush Board Co.

Key Stats

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Increase in Conversions

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Increase in Total Revenue

Not yet selling through Google Shopping?

See how Feedonomics can help get your products listed

Check out our success stories

Large Department Store

Find out how Impression Share skyrocketed by over 200% with a 117% increase in Revenue.

Automotive

Find out how our agency partners Subaru campaign generated over $1 million in sales within 4 months.

Agency

Find out how ROAS increased 184% on shopping campaigns after converting 29 feeds from a legacy feed platform.