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How to Resolve Google Merchant Center Errors Related to COVID-19: “Offensive or Inappropriate Content” and More

How to Resolve Google Merchant Center Errors Related to COVID-19: “Offensive or Inappropriate Content” and More

by Brian Roizen | Sep 4, 2020 | PPC Ads & Marketing

It’s happening without warning or explanation. Product feeds and accounts are suddenly getting flagged for violations in the Google Merchant Center, despite not making any recent changes. Many of you have rightly guessed that several of these errors and suspensions...
Understanding the Google Ads Credit for SMBs During COVID

Understanding the Google Ads Credit for SMBs During COVID

by Brian Roizen | Jun 23, 2020 | PPC Ads & Marketing

In March, Google announced that it would support small and medium businesses during the COVID-19 pandemic by providing some Google Ads customers with $340 million in Google Ads credits. These credits will be available globally by July 1st, 2020. The funds are...
COVID-19 and eCommerce Roundup

COVID-19 and eCommerce Roundup

by Brian Roizen | Mar 31, 2020 | Channel Updates & eCommerce Trends

Although this is a period of uncertainty for consumers and sellers alike, we have seen an increase in online shopping, at least in certain product categories, as a result of brick-and-mortar stores shuttering their doors during the pandemic. As the crisis continues to...
Google to Stop Using Accelerated Ad Delivery Option in September

Google to Stop Using Accelerated Ad Delivery Option in September

by Brian Roizen | Aug 22, 2019 | Channel Updates & eCommerce Trends

Starting September 17, Google Ads will remove the Accelerated Delivery option for Search campaigns, Shopping campaigns, and shared budgets. Campaigns that were using the accelerated option will be switched over to Standard Delivery. If by October 1st, your campaigns...
How to Manage Your Shopping Campaign While Transitioning Feeds

How to Manage Your Shopping Campaign While Transitioning Feeds

by Brian Roizen | Jan 2, 2019 | Tips, Strategy & Insights

How do you keep your shopping campaign running while replacing an existing feed with a new feed? Follow these suggestions to minimize interruptions and to ensure a smooth changeover. Make the appropriate segmentation adjustments in your campaign so that you are in...
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