by Muhammed Al-Refai | Sep 18, 2025 | PPC Ads & Marketing
With more than 2 billion monthly logged-in users and 70 billion daily views on Shorts alone (yes, that’s BILLION, with a big, beautiful ‘B’), YouTube is a great channel to reach a large, highly-engaged audience. Powered by Google’s ad tech, products are embedded... 
by Muhammed Al-Refai | Jun 26, 2025 | Marketplaces, PPC Ads & Marketing, Tips, Strategy & Insights
When today’s shoppers look for a product, they rely on search engines, marketplaces, social commerce platforms, and AI-powered recommendations. 8 in 10 online purchase paths include interactions across multiple channels or sites, according to Google’s analysis of U.S.... 
by Muhammed Al-Refai | Jun 25, 2025 | Channel Updates & Ecommerce Trends, PPC Ads & Marketing, Tips, Strategy & Insights
Google unveiled the future of ecommerce search at Google I/O 2025, and it’s powered by AI. With its new AI Mode, agentic checkout, and virtual apparel try-ons, Google is rewriting the rules of online shopping, and ecommerce sellers need to adapt fast. Let’s break down... 
by Muhammed Al-Refai | Apr 2, 2025 | PPC Ads & Marketing, Tips, Strategy & Insights
If you’re part of a business with brick-and-mortar stores and you’re not using local inventory ads, then you’re missing out on a huge opportunity to better serve and reach local customers. Local inventory ads (LIAs) can significantly enhance your customers’... 
by Mario Weddell | Feb 21, 2025 | PPC Ads & Marketing, Tips, Strategy & Insights
When brands and retailers look to sell more products online, they often start by advertising on the biggest search engines in the world—Google, Microsoft (Bing), and Yahoo. These channels have shopping ads programs to help you promote the right products to customers... 
by Muhammed Al-Refai | Jan 17, 2025 | PPC Ads & Marketing, Tips, Strategy & Insights
Businesses earn more revenue from social commerce platforms than ever before. In 2024, social commerce generated almost $700 billion in revenue, and experts predict this upward trend will continue. Popular social commerce platforms like Facebook, Instagram, Pinterest,...