by Muhammed Al-Refai | Jan 17, 2025 | PPC Ads & Marketing, Tips, Strategy & Insights
Businesses earn more revenue from social commerce platforms than ever before. In 2024, social commerce generated almost $700 billion in revenue, and experts predict this upward trend will continue. Popular social commerce platforms like Facebook, Instagram, Pinterest,... 
by Muhammed Al-Refai | Jan 10, 2025 | Tips, Strategy & Insights
With an unprecedented number of interconnected systems, platforms, and channels, the face of retail is permanently changed. A report by ShipStation reveals that 75% of shoppers use both digital and physical touchpoints on the same customer journey, which is defined as... 
by Muhammed Al-Refai | Dec 31, 2024 | Marketplaces, Tips, Strategy & Insights
Consumers engage with brands across multiple channels as a part of their shopping journey and online marketplaces have emerged as a cornerstone of channel revenue for ecommerce brands. A 2024 study shows that marketplaces are the leading channel for product search...