What are the benefits of Buy on Google (formerly Google Shopping Actions) over Google Shopping?
- Pay-per-sale model – only pay when a conversion happens.
- Customer data is yours!
- Drive loyalty and repeat business – with easy reordering and basket building
- Customer support and returns done by Google
- Customers can order from Google Home + Google Assistant devices
Brian Roizen is the Cofounder and Chief Architect of Feedonomics, a full-service feed optimization platform that optimizes product data for hundreds of channels. He has been featured on numerous podcasts and eCommerce webinars, and regularly contributes to Search Engine Land and other industry-leading blogs. Brian graduated summa cum laude from UCLA with both a Bachelor’s and Master’s degree in Mechanical Engineering.