Google Shopping Actions Commission rate table

Google Shopping Actions Commission rates (2019)

Unlike Google Shopping ads which are charged on a cost per click basis, Google Shopping Actions uses a cost per sale model. Commission rates for Shopping Actions range from 5-20% with an average of 12%.

Listed in the table below are the various commission rates for different product categories.

 

Google Shopping Actions Commission rates (2019)

Product CategorySub-CategoryCommission Rate
Animals & PetsAnimals & Pet Supplies12%
Dog Food, Cat Food, & Cat Litter5%
Apparel & AccessoriesApparel & Accessories12%
Luggage & Bags12%
Shoes, Handbags, & Sunglasses12%
Baby & ToddlerBaby & Toddler12%
Baby Food, Wipes, & Diapers5%
BeautyNone12%
Business & IndustrialNone11%
Consumer ElectronicsCameras, Optics, & Photography7%
Consumer Electronics7%
Electronics Accessories12% for the portion of the total item price up to and including $100; and 7% for any portion of the total item price greater than $100
Personal Computers6%
Software & Video Games12%
Video Game Consoles7%
CollectiblesCollectible Coins9%
Entertainment Collectibles12%
Sports Collectibles12%
Gift CardsNone12%
GroceryBeverages5%
Food & Grocery7% for items with a total price of $15 or less; and 12% for other items
Tobacco Products12%
Health & Personal CareNone12%
Home & HardwareBuilding Materials5%
Furniture12%
Hardware12%
Household Supplies12%
Home & Garden12%
Kitchen & Dining12%
Major Appliances8%
Tools11%
Hobbies & LeisureCostumes & Accessories12%
Hobbies, Arts, & Crafts12%
Musical Instruments12%
Sporting Goods12%
Toys & Games12%
Jewelry & WatchesJewelry15%
Watches14% for the portion of the total item price up to and including $1,500; and 3% for any portion of the total item price greater than $1,500
MediaNone12%
Office SuppliesNone12%
Automotive & PowersportsVehicles5%
Vehicle Parts & Accessories11%
Vehicle Tires & Wheels9%
Everything ElseNone12%

The Feedonomics Experience

See how we can help your business today!

Find out why over 30% of the top 1,000 Internet Retailers choose Feedonomics.