by Brian Roizen | Jul 1, 2020 | PPC Ads & Marketing, Tips, Strategy & Insights
Google recently announced that the Google Shopping tab would show unpaid product listings beneath the sponsored products. These listings are also eligible to show on Google Search, Google Images, Google Maps, and Google Lens. The opportunity for organic free... 
by Brian Roizen | Jul 1, 2020 | Channel Updates & Ecommerce Trends, PPC Ads & Marketing
Google recently updated its product data specifications for shopping feeds, which may impact your campaign results. These updates include new attributes that merchants can input and recommendations to follow to ensure your ranking will not dip. Some changes are going... 
by Brian Roizen | Jun 9, 2020 | Marketplaces, Tips, Strategy & Insights
Survival Frog is an online retailer that sells survival gear, kits, and food. A few years back, they needed to restructure their business operations after a decrease in demand led to a 66% drop in revenue. To increase their efficiency and reduce costs, they looked for... 
by Brian Roizen | Oct 16, 2019 | Tips, Strategy & Insights
What does it mean when you receive a “Dangerous Products” email from Google Merchant Center? First, let’s review the Merchant Center policy? Google’s Policy: In order to keep users safe, the Google Merchant Center has serious restrictions regarding the advertisement... 
by Brian Roizen | Aug 22, 2019 | Channel Updates & Ecommerce Trends
Why is it important to use correct unique product identifiers (UPIs)? If you use the wrong UPIs, you could receive a disapproval from Google Merchant Center and jeopardize your Shopping Ads. Therefore, it’s crucial that you label your product with the correct UPI so...