by Brian Roizen | Jun 15, 2021 | Marketplaces, Tips, Strategy & Insights
Online shopping was already a growing trend in recent years, but it has spiked sharply due to the pandemic. As more people get used to the convenience of online shopping, we expect them to continue long after restrictions are lifted. By now, you probably recognize the...
by Brian Roizen | Jun 10, 2021 | Marketplaces
Target Plus is Target’s online marketplace for third-party sellers that launched in February 2019. Products listed on Target Plus will appear on Target.com. At the moment, selling on Target Plus is by invite only. However, Target does plan to accept partner...
by Brian Roizen | Feb 18, 2021 | PPC Ads & Marketing, Tips, Strategy & Insights
Shopify and other ecommerce platforms offer basic apps that allow merchants to quickly connect their online stores to Google Shopping, but these solutions are often just a way to pass raw data from point A to point B (Shopify feed to Google Shopping feed)....
by Brian Roizen | Dec 23, 2020 | Channel Updates & Ecommerce Trends, Tips, Strategy & Insights
Social media users have grown accustomed to seeing ads in recent years, and major companies have improved their ecommerce capabilities to attract more sellers. Social commerce, which refers to the sale and purchase of items via social media sites, has become more...
by Brian Roizen | Dec 14, 2020 | Channel Updates & Ecommerce Trends, PPC Ads & Marketing
When it comes to ecommerce, managing and analyzing your data is one of the best ways to improve performance. Fortunately, there’s a new feature in the Google Merchant Center that provides additional insight into how your products are performing. Merchants can now...