In the short time that it has become available, Buy on Google (formerly Google Shopping Actions) has quickly become a necessity for anyone selling products online. It is definitely the place to be for a merchant who wants to be ahead of their competition.
Buy on Google is Google’s first serious play to become more of a marketplace. It lets merchants expand their reach to a wider market, making it easier for shoppers to browse and purchase their products.
On October 16th, 2018, Google announced that Shopping Actions has partnered with retail giants Nike, Best Buy, and Sephora.
As a result, these brands now host their products accross all Google shopping platforms and are easily accessible through voice via Google Assistant.
“We’re excited to partner with Google and together deliver premium Nike content and inspiring experiences to consumers. We’ll enable frictionless discovery and purchase of Nike products across Google’s ecosystem and elevate the consumer experience with direct access to Nike products and additional benefits when they add their NikePlus membership at checkout.”
– Eric Wood, VP of Digital Partnerships, Nike
Online shoppers tend to purchase products that are easily accessible, from a trustworthy source, and delivered quickly. Buy on Google makes all of these features standard right off the bat.
Google recommends using official Buy on Google partners, such as Feedonomics, to provide you with reliable solutions to getting up and running. Sign up with Feedonomics and we’ll make getting on to Buy on Google a breeze. We’ll do all the hard work to put you ahead of your competition. With Full Service and 24/7 support, you can go into the holiday shopping craze with confidence!
Brian Roizen is the Cofounder and Chief Architect of Feedonomics, a full-service feed optimization platform that optimizes product data for hundreds of channels. He has been featured on numerous podcasts and eCommerce webinars, and regularly contributes to Search Engine Land and other industry-leading blogs. Brian graduated summa cum laude from UCLA with both a Bachelor’s and Master’s degree in Mechanical Engineering.
