Google Shopping Actions lets you keep far more customer data than Amazon does.

To fulfill orders, you get:

  • The customer’s name and shipping address.
  • You can also collect emails with an email opt-in.
  • You can choose if email opt-in is checked by default.

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Brian Roizen is the Cofounder and Chief Architect of Feedonomics, a full-service feed optimization platform that optimizes product data for hundreds of channels. He has been featured on numerous podcasts and eCommerce webinars, and regularly contributes to Search Engine Land and other industry-leading blogs. Brian graduated summa cum laude from UCLA with both a Bachelor’s and Master’s degree in Mechanical Engineering.