by Feedonomics | Jun 4, 2021 | Leadership & Culture
How can a business develop a winning culture? Feedonomics’ CEO, Shawn Lipman, shared his insights on the “And Then I…” podcast from Aria Coach, hosted by leadership consultant Christine Grimm. “And Then I…” features interviews with business leaders who share... 
by Feedonomics | Apr 28, 2021 | PPC Ads & Marketing, Tips, Strategy & Insights
Over the past year, we saw dramatic shifts in the commerce landscape. Online shopping surged, a record number of retailers closed, and the direct-to-consumer model became more prevalent among major brands. Alongside this, the growth of click-and-collect shopping... 
by Feedonomics | Feb 25, 2021 | PPC Ads & Marketing, Tips, Strategy & Insights
Google and other channels continue to push ecommerce forward with features that enhance product discovery and streamline conversions. If you have not set up your Google Shopping merchant account and feed, you might be missing out on an easy and effective way to get... 
by Brian Roizen | Nov 10, 2020 | PPC Ads & Marketing, Tips, Strategy & Insights
Listing your products on different marketing channels is almost rudimentary in today’s ecommerce landscape. The real competitive edge comes from optimizing your listings for each channel, and leveraging your data to identify ways that you can improve your selling... 
by Brian Roizen | Oct 9, 2020 | PPC Ads & Marketing, Tips, Strategy & Insights
Getting the most out of your ad campaigns is essential these days as online shopping continues to grow in popularity. Increasing the visibility of new products, promoting popular items over lower performing ones, and creating diverse pricing strategies are all tactics... 
by Brian Roizen | Aug 21, 2020 | Marketplaces
Houzz is a marketplace with more than 900 categories of home products and features more than 40 million monthly users. If you’re wondering how to sell on Houzz, this guide has the info you need to get started.What do I need to set up a Houzz seller account?Houzz is a... 
by Brian Roizen | Jul 1, 2020 | PPC Ads & Marketing, Tips, Strategy & Insights
Google recently announced that the Google Shopping tab would show unpaid product listings beneath the sponsored products. These listings are also eligible to show on Google Search, Google Images, Google Maps, and Google Lens. The opportunity for organic free... 
by Brian Roizen | Jul 1, 2020 | Channel Updates & Ecommerce Trends, PPC Ads & Marketing
Google recently updated its product data specifications for shopping feeds, which may impact your campaign results. These updates include new attributes that merchants can input and recommendations to follow to ensure your ranking will not dip. Some changes are going... 
by Brian Roizen | Jun 9, 2020 | Marketplaces, Tips, Strategy & Insights
Survival Frog is an online retailer that sells survival gear, kits, and food. A few years back, they needed to restructure their business operations after a decrease in demand led to a 66% drop in revenue. To increase their efficiency and reduce costs, they looked for... 
by Brett Brawerman | Apr 14, 2020 | Leadership & Culture
The coronavirus pandemic has surfaced a wave of financial and personal suffering unlike anything seen before. The way organizations, industries, and nations react to it will define their viability for decades to come. A “rebound” – however, we defined normalcy...