by Tony Zara | Apr 20, 2022 | PPC Ads & Marketing, Tips, Strategy & Insights
Facebook has changed. Post-Apple iOS 14.5 updates have again reduced the effectiveness of audience targeting. Facebook has removed interest categories and has made significant changes to the algorithm. Tracking effectiveness using off-Facebook pixels is much harder,... 
by Misty Ahmadi | Nov 25, 2020 | PPC Ads & Marketing, Tips, Strategy & Insights
Recent advancements in the digital shopping space, such as one-button checkout and in-app storefronts, have made it easier for consumers to make purchases online. But while online shopping has surged during the pandemic, many consumers still long for in-person... 
by Linda Yonemoto | Nov 12, 2020 | Tips, Strategy & Insights
Q4 is here. Here are 4 areas where retail brands can strengthen their existing Google Shopping foundation to accelerate growth this holiday season. 1. Smart Bidding Strategies Google has promoted automated bidding strategies for several years and there is no... 
by Adam Hundt | Oct 13, 2020 | Marketplaces, Tips, Strategy & Insights
Introduction How is your business keeping up with the rapid adoption of mobile commerce? Mobile commerce was 63% of global eCommerce in 2019 and is expected to grow to 71% by 2024 (Source: eMarketer, Global eCommerce, 2020). To make sure your products are listed where... 
by Milos Culafic | Aug 4, 2020 | Tips, Strategy & Insights
Ecommerce is a rather attractive business model. Its business model is scalable, and there is an ever-increasing eCommerce presence in our daily lives. If selling your product in your home market has been met with success, the temptation to branch out and offer your...