by Brian Roizen | May 28, 2020 | PPC Ads & Marketing, Tips, Strategy & Insights
Today, having a strong online presence is more critical than ever. In order to help companies strengthen their digital footprint, we asked leading digital marketing experts to share tips, insights, and strategies that work for them, and can help you grow your own... 
by Robert Rand | Sep 12, 2019 | Tips, Strategy & Insights
Whether you’re an individual or an established enterprise, when you venture into eCommerce you intrinsically accept specific responsibilities. Your customers, employees, and vendors count on you to follow best practices in keeping your website and your data safe and... 
by Jann Chambers | Sep 10, 2019 | Tips, Strategy & Insights
Your customer profile is a detailed profile of who your target customers are. You can include numerous aspects in your customer profile, and the more detailed it is, the better! A customer profile is essentially a customer persona. It is a profile of your typical... 
by Tony Zara | Jul 1, 2019 | Tips, Strategy & Insights
A lot has been written about how to optimize a feed for Google Shopping. The merchant feed Product Data Specification is well documented. However, there is a little known supplemental specification for Display ads that can make or break your Google remarketing... 
by Jon Clark | May 16, 2019 | Tips, Strategy & Insights
More than half of all Americans prefer to shop online. Considering that millennials and the upcoming consumers of generation Z are even more inclined to favor shopping online, we can only expect that number to keep growing for years to come. This means that e-commerce...