by Brian Roizen | Jun 12, 2016 | PPC Ads & Marketing
Google just announced they will be expanding local inventory ads on Google Shopping in two important ways. The first is when someone includes the words “near me”, or “close to me”, Google will now allow retailers to show a store pickup link... 
by Brian Roizen | Apr 24, 2016 | Tips, Strategy & Insights
Product feeds are made up of all of the product data attributes on an eCommerce merchant’s website, like the product titles, descriptions, images, links, and prices. Product feeds can also have data attributes for child (variant) products like size, color, and... 
by Brian Roizen | Apr 12, 2016 | PPC Ads & Marketing
Selling your products through online shopping engines requires coordination. Your website may update right away when a product changes price or goes in or out of stock, but you need to communicate those updates to your online shopping engines before they notice any... 
by Brian Roizen | Mar 28, 2016 | Tips, Strategy & Insights
If you’ve logged into Google Merchant Center recently, you may have seen warnings about GTINs, specifically with the error “Item Requires a GTIN, resolve by May 16, 2016″Why Are you Seeing This GTIN Error?In short, Google will give you this error if... 
by Brian Roizen | Mar 23, 2016 | PPC Ads & Marketing
Having an optimized Data Feed is essential to your success as an online Merchant using comparison shopping engines or marketplaces. A data feed “rich” with information which can be optimized to differentiate your product from a competitor’s is a key component in what...