by Brian Roizen | Aug 21, 2016 | PPC Ads & Marketing
While Google Shopping has always had rich images, Google just announced that Google Shopping ads will be appearing on Image search results as well. Looking at the above screenshot of a search for “Nike Shoes” on Google Images, you will see these rich PLA... 
by Brian Roizen | Aug 4, 2016 | Channel Updates & Ecommerce Trends
Have you ever wondered how to increase product exposure and merchant sales? Selecting the proper advertising channel will enable you to gain an edge over your competitors by attracting new customers and increasing sales. Google Shopping Cost per Click (CPC)Highest... 
by Brian Roizen | Jun 20, 2016 | PPC Ads & Marketing
Google launched Google Shopping “Purchases with Google” in July of 2015, but it was only limited to a few top advertisers, like Ralph Lauren, UGG, and Staples. Google just published some of the key takeaways and metrics from allowing users to purchase... 
by Brian Roizen | Jun 12, 2016 | PPC Ads & Marketing
Google just announced they will be expanding local inventory ads on Google Shopping in two important ways. The first is when someone includes the words “near me”, or “close to me”, Google will now allow retailers to show a store pickup link... 
by Brian Roizen | Apr 24, 2016 | Tips, Strategy & Insights
Product feeds are made up of all of the product data attributes on an eCommerce merchant’s website, like the product titles, descriptions, images, links, and prices. Product feeds can also have data attributes for child (variant) products like size, color, and...