by Brian Roizen | Oct 2, 2018 | Marketplaces
Buy on Google (formerly Google Shopping Actions) doesn’t have a cost per click because it instead has a cost per sale. The Buy on Google commission fees range from 2-20%, averaging 12%, but this is a huge departure from Google Shopping because Google is... 
by Brian Roizen | Oct 2, 2018 | Marketplaces
Because the new Buy on Google (formerly Google Shopping Actions) is a marketplace, it brings a few new API routes that Google Shopping did not formerly have. In terms of sending products to Google, there is an API option as well as the typical normal S/FTP option, but... by Brian Roizen | Oct 2, 2018 | Marketplaces
Buy on Google (Formerly Google Shopping Actions) has a very different model than the regular Google Shopping.Instead of a cost per click, Buy on Google has a cost per sale, similar to how Amazon and other marketplaces work.Like any marketplace, that means Buy on... 
by Brian Roizen | Sep 28, 2018 | PPC Ads & Marketing
Currency conversion is an automatically enabled feature in Google Merchant Center that allows you to push a feed to countries that use a different currency than that of the feed.Setup:Start by creating a new feed container for the country you intend to push to.During... 
by Brian Roizen | Sep 28, 2018 | PPC Ads & Marketing
Before starting on the Product Review feed… A merchant must be approved for product ratings in the Merchant Center. There should be a “Product Reviews” option present in the Merchant Center sidebar if approval has already been granted. If not, the merchant needs to...