by Brian Roizen | Jan 14, 2019 | Channel Updates & Ecommerce Trends
Have you heard about the new features in Google Manufacturer Center? As you know, Manufacturer Center was launched in 2015 and created specifically for brands and original manufacturers to provide detailed and rich product information such as product titles,... 
by Brian Roizen | Jan 14, 2019 | Tips, Strategy & Insights
Kelly is a Senior Product Feed Strategist at Rakuten Marketing. Her day to day duties consist of creating, manipulating, and managing product data feeds for all shopping engines. She takes pride in ensuring client feeds are of utmost quality and meet each channels... 
by Brian Roizen | Jan 8, 2019 | Channel Updates & Ecommerce Trends
It’s that time of year where eCommerce forecasters are looking the future. Let’s take a look into our crystal ball to see what are the emerging trends for the year. In 2019, you’ll most likely hear about the expansion of online marketplaces, virtual reality (VR) or... 
by Brian Roizen | Jan 2, 2019 | Tips, Strategy & Insights
How do you keep your shopping campaign running while replacing an existing feed with a new feed? Follow these suggestions to minimize interruptions and to ensure a smooth changeover. Make the appropriate segmentation adjustments in your campaign so that you are in... 
by Brian Roizen | Nov 8, 2018 | Channel Updates & Ecommerce Trends
When it comes time for Black Friday and Cyber Monday, retailers need to be extremely focused to not miss out on the most profitable couple days of the year. Preparing for the most important 2 days of the year can take a lot of planning and resource allocation;...