by Brian Roizen | Feb 15, 2019 | Tips, Strategy & Insights
What is a Merchant Center Promotion? Merchant Promotions is a free feature that allows you to distribute online promotions within your Google Shopping campaigns. When you add promotions to products that you sell on Google, shoppers see a “Special Offer” link (i.e. 15%... by Brian Roizen | Feb 7, 2019 | Tips, Strategy & Insights
Consumers have purchasing power but have you ever wondered how they decide what to buy? Google did some research, polling roughly 1,800 people to find out about their buyer’s journey when it comes to skin care, baby products, and pet foods. Read on for the key... by Brian Roizen | Feb 6, 2019 | PPC Ads & Marketing
Manufacturers should join Google Manufacturer Center because it helps them elevate their brands. It offers manufacturers the opportunity to use enhanced product images, YouTube videos, product titles, descriptions and key features. This creates a cohesive brand... by Brian Roizen | Jan 28, 2019 | PPC Ads & Marketing
Take heed advertising agencies and retailers – essentially one week from now, Google’s team of Ads Experts will start to make changes to some advertiser campaigns! These experts can make updates to your campaigns using recommendations from Google’s data. If your... by Brian Roizen | Jan 28, 2019 | Tips, Strategy & Insights
Sandie Shin is a Director of Customer Strategy at Sidecar with years of experience in strategy, analytics, and social media. She started her career in Los Angeles in the fashion industry where she oversaw digital marketing strategies. Since then she has worked in a...