by Brian Roizen | May 23, 2019 | Tips, Strategy & Insights
Wesley is managing director at Clicteq. He currently manages a multi-million dollar Google Ads portfolio across a range of different sectors. He regularly writes in leading marketing publications such as Econsultancy and Campaign Magazine. What major changes have you... 
by Brian Roizen | May 23, 2019 | PPC Ads & Marketing
Earlier this year, Google Merchant Center sent out a notice regarding GTINs. What is a GTIN? It stands for Global Trade Item Number and is a unique way to identify a product on a global level. GTINs are printed next to the barcode on your product’s packaging or... 
by Brian Roizen | May 16, 2019 | PPC Ads & Marketing
Google has announced another new development with Shopping Ads. You’ll recall earlier this year, when we reported that Google Shopping Ads would appear in Google Images results. Starting July 15, Product Shopping ads and Showcase Shopping ads will be eligible to... 
by Brian Roizen | Apr 22, 2019 | Marketplaces
Unlike Google Shopping ads which are charged on a cost per click basis, Buy on Google(formerly Google Shopping Actions) uses a cost per sale model. Commission rates for Shopping Actions range from 5-20% with an average of 12%. Listed in the table below are the various... 
by Brian Roizen | Apr 8, 2019 | Tips, Strategy & Insights
Michael heads up Performance Marketing for Samsung Electronics in the UK, leading their Paid Search, SEO, Affiliates, Paid Social and Programmatic Display efforts. Within just 9 months, he has overseen the highest revenue driving Black Friday ever for Samsung.com and...