How Feedonomics and Shipstation Helped Survival Frog Reduce Costs and Recover Profits

Unlike Google Shopping ads which are charged on a cost per click basis, Buy on Google(formerly Google Shopping Actions) uses a cost per sale model. Commission rates for Shopping Actions range from 5-20% with an average of 12%.

Listed in the table below are the various commission rates for different product categories.

Product CategorySub-CategoryCommission Rate
Animals & PetsAnimals & Pet Supplies12%
Dog Food, Cat Food, & Cat Litter5%
Apparel & AccessoriesApparel & Accessories12%
Luggage & Bags12%
Shoes, Handbags, & Sunglasses12%
Baby & ToddlerBaby & Toddler12%
Baby Food, Wipes, & Diapers5%
BeautyNone12%
Business & IndustrialNone11%
Consumer ElectronicsCameras, Optics, & Photography7%
Consumer Electronics7%
Electronics Accessories12% for the portion of the total item price up to and including $100; and 7% for any portion of the total item price greater than $100
Personal Computers6%
Software & Video Games12%
Video Game Consoles7%
CollectiblesCollectible Coins9%
Entertainment Collectibles12%
Sports Collectibles12%
Gift CardsNone12%
GroceryBeverages5%
Food & Grocery7% for items with a total price of $15 or less; and 12% for other items
Tobacco Products12%
Health & Personal CareNone12%
Home & HardwareBuilding Materials5%
Furniture12%
Hardware12%
Household Supplies12%
Home & Garden12%
Kitchen & Dining12%
Major Appliances8%
Tools11%
Hobbies & LeisureCostumes & Accessories12%
Hobbies, Arts, & Crafts12%
Musical Instruments12%
Sporting Goods12%
Toys & Games12%
Jewelry & WatchesJewelry15%
Watches14% for the portion of the total item price up to and including $1,500; and 3% for any portion of the total item price greater than $1,500
MediaNone12%
Office SuppliesNone12%
Automotive & PowersportsVehicles5%
Vehicle Parts & Accessories11%
Vehicle Tires & Wheels9%
Everything ElseNone12%

Unlike Google Shopping ads which are charged on a cost per click basis, Buy on Google uses a cost per sale model. Commission rates for Shopping Actions range from 5-20% with an average of 12%.

Listed in the table below are the various commission rates for different product categories.

Product CategorySub-CategoryCommission Rate
Animals & PetsAnimals & Pet Supplies12%
Dog Food, Cat Food, & Cat Litter5%
Apparel & AccessoriesApparel & Accessories12%
Luggage & Bags12%
Shoes, Handbags, & Sunglasses12%
Baby & ToddlerBaby & Toddler12%
Baby Food, Wipes, & Diapers5%
BeautyNone12%
Business & IndustrialNone11%
Consumer ElectronicsCameras, Optics, & Photography7%
Consumer Electronics7%
Electronics Accessories12% for the portion of the total item price up to and including $100; and 7% for any portion of the total item price greater than $100
Personal Computers6%
Software & Video Games12%
Video Game Consoles7%
CollectiblesCollectible Coins9%
Entertainment Collectibles12%
Sports Collectibles12%
Gift CardsNone12%
GroceryBeverages5%
Food & Grocery7% for items with a total price of $15 or less; and 12% for other items
Tobacco Products12%
Health & Personal CareNone12%
Home & HardwareBuilding Materials5%
Furniture12%
Hardware12%
Household Supplies12%
Home & Garden12%
Kitchen & Dining12%
Major Appliances8%
Tools11%
Hobbies & LeisureCostumes & Accessories12%
Hobbies, Arts, & Crafts12%
Musical Instruments12%
Sporting Goods12%
Toys & Games12%
Jewelry & WatchesJewelry15%
Watches14% for the portion of the total item price up to and including $1,500; and 3% for any portion of the total item price greater than $1,500
MediaNone12%
Office SuppliesNone12%
Automotive & PowersportsVehicles5%
Vehicle Parts & Accessories11%
Vehicle Tires & Wheels9%
Everything ElseNone12%

Unlike Google Shopping ads which are charged on a cost per click basis, Buy on Google uses a cost per sale model. Commission rates for Shopping Actions range from 5-20% with an average of 12%.

Listed in the table below are the various commission rates for different product categories.

Product CategorySub-CategoryCommission Rate
Animals & PetsAnimals & Pet Supplies12%
Dog Food, Cat Food, & Cat Litter5%
Apparel & AccessoriesApparel & Accessories12%
Luggage & Bags12%
Shoes, Handbags, & Sunglasses12%
Baby & ToddlerBaby & Toddler12%
Baby Food, Wipes, & Diapers5%
BeautyNone12%
Business & IndustrialNone11%
Consumer ElectronicsCameras, Optics, & Photography7%
Consumer Electronics7%
Electronics Accessories12% for the portion of the total item price up to and including $100; and 7% for any portion of the total item price greater than $100
Personal Computers6%
Software & Video Games12%
Video Game Consoles7%
CollectiblesCollectible Coins9%
Entertainment Collectibles12%
Sports Collectibles12%
Gift CardsNone12%
GroceryBeverages5%
Food & Grocery7% for items with a total price of $15 or less; and 12% for other items
Tobacco Products12%
Health & Personal CareNone12%
Home & HardwareBuilding Materials5%
Furniture12%
Hardware12%
Household Supplies12%
Home & Garden12%
Kitchen & Dining12%
Major Appliances8%
Tools11%
Hobbies & LeisureCostumes & Accessories12%
Hobbies, Arts, & Crafts12%
Musical Instruments12%
Sporting Goods12%
Toys & Games12%
Jewelry & WatchesJewelry15%
Watches14% for the portion of the total item price up to and including $1,500; and 3% for any portion of the total item price greater than $1,500
MediaNone12%
Office SuppliesNone12%
Automotive & PowersportsVehicles5%
Vehicle Parts & Accessories11%
Vehicle Tires & Wheels9%
Everything ElseNone12%

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Brian Roizen is the Cofounder and Chief Architect of Feedonomics, a full-service feed optimization platform that optimizes product data for hundreds of channels. He has been featured on numerous podcasts and eCommerce webinars, and regularly contributes to Search Engine Land and other industry-leading blogs. Brian graduated summa cum laude from UCLA with both a Bachelor’s and Master’s degree in Mechanical Engineering.