Unlike Google Shopping ads which are charged on a cost per click basis, Google Shopping Actions uses a cost per sale model. Commission rates for Shopping Actions range from 5-20% with an average of 12%.
Listed in the table below are the various commission rates for different product categories.
|Product Category||Sub-Category||Commission Rate|
|Animals & Pets||Animals & Pet Supplies||12%|
|Dog Food, Cat Food, & Cat Litter||5%|
|Apparel & Accessories||Apparel & Accessories||12%|
|Luggage & Bags||12%|
|Shoes, Handbags, & Sunglasses||12%|
|Baby & Toddler||Baby & Toddler||12%|
|Baby Food, Wipes, & Diapers||5%|
|Business & Industrial||None||11%|
|Consumer Electronics||Cameras, Optics, & Photography||7%|
|Electronics Accessories||12% for the portion of the total item price up to and including $100; and 7% for any portion of the total item price greater than $100|
|Software & Video Games||12%|
|Video Game Consoles||7%|
|Food & Grocery||7% for items with a total price of $15 or less; and 12% for other items|
|Health & Personal Care||None||12%|
|Home & Hardware||Building Materials||5%|
|Home & Garden||12%|
|Kitchen & Dining||12%|
|Hobbies & Leisure||Costumes & Accessories||12%|
|Hobbies, Arts, & Crafts||12%|
|Toys & Games||12%|
|Jewelry & Watches||Jewelry||15%|
|Watches||14% for the portion of the total item price up to and including $1,500; and 3% for any portion of the total item price greater than $1,500|
|Automotive & Powersports||Vehicles||5%|
|Vehicle Parts & Accessories||11%|
|Vehicle Tires & Wheels||9%|
Brian Roizen is the Cofounder and Chief Architect of Feedonomics, a full-service feed optimization platform that optimizes product data for hundreds of channels. He has been featured on numerous podcasts and eCommerce webinars, and regularly contributes to Search Engine Land and other industry-leading blogs. Brian graduated summa cum laude from UCLA with both a Bachelor’s and Master’s degree in Mechanical Engineering.
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