by Brian Roizen | Aug 6, 2020 | Channel Updates & Ecommerce Trends, Marketplaces
Google has been making a lot of moves on the Shopping front as of late. In addition to showing product listings for free on Google Shopping and Search, Google is making some major changes to the Buy on Google program (formerly Google Shopping Actions), including a... 
by Brian Roizen | Jul 1, 2020 | PPC Ads & Marketing, Tips, Strategy & Insights
Google recently announced that the Google Shopping tab would show unpaid product listings beneath the sponsored products. These listings are also eligible to show on Google Search, Google Images, Google Maps, and Google Lens. The opportunity for organic free... 
by Brian Roizen | Jul 1, 2020 | Channel Updates & Ecommerce Trends, PPC Ads & Marketing
Google recently updated its product data specifications for shopping feeds, which may impact your campaign results. These updates include new attributes that merchants can input and recommendations to follow to ensure your ranking will not dip. Some changes are going... 
by Brian Roizen | Jan 8, 2020 | PPC Ads & Marketing, Tips, Strategy & Insights
Over the years, our team has seen a variety of Google Merchant Center errors on ecommerce websites. If left unattended, these mistakes can manifest into something even bigger – feed rejection or possible account suspension. Listed below are the most common Merchant... 
by Brian Roizen | Dec 6, 2019 | PPC Ads & Marketing, Tips, Strategy & Insights
Automatic image improvements is a new feature that Google recently rolled out to help simplify the process of updating your product images. When a promotional overlay is detected on the main image (from the [image link] attribute), that offer will be disapproved...