by Brian Roizen | Sep 12, 2019 | Channel Updates & Ecommerce Trends
Google Merchant Center recently updated its shipping rate policy. As of July 31st, shipping rates need to be provided for all products that include Austria, Belgium, Canada, Ireland, or Poland as a country of sale. The shipping information can be submitted at the item... by Brian Roizen | Aug 22, 2019 | Channel Updates & Ecommerce Trends
Why is it important to use correct unique product identifiers (UPIs)? If you use the wrong UPIs, you could receive a disapproval from Google Merchant Center and jeopardize your Shopping Ads. Therefore, it’s crucial that you label your product with the correct UPI so... by Brian Roizen | May 23, 2019 | PPC Ads & Marketing
Earlier this year, Google Merchant Center sent out a notice regarding GTINs. What is a GTIN? It stands for Global Trade Item Number and is a unique way to identify a product on a global level. GTINs are printed next to the barcode on your product’s packaging or... by Brian Roizen | Feb 27, 2019 | PPC Ads & Marketing
Google announced that all online retailers will have the capability to provide up-to-date product information to Merchant Center. Product data feeds uploaded to Google Merchant Center will be displayed in search results. Furthermore, these search results will be... by Brian Roizen | Feb 15, 2019 | Tips, Strategy & Insights
What is a Merchant Center Promotion? Merchant Promotions is a free feature that allows you to distribute online promotions within your Google Shopping campaigns. When you add promotions to products that you sell on Google, shoppers see a “Special Offer” link (i.e. 15%...