by Brian Roizen | Aug 3, 2018 | Tips, Strategy & Insights
Anand is a Strategic Partner Development Manager working on Google’s emerging Shopping and Retail products. He’s been at Google for over seven years, and during that time he’s had the opportunity to work with both manufacturers and omnichannel... 
by Brian Roizen | Jun 27, 2018 | Channel Updates & Ecommerce Trends
Google is in the process of major rebranding. AdWords, which is 18 years old, and DoubleClick, which is 22 years old, will cease to exist. While rolling out the rebrand, Google is going to be simplifying some of its advertising solutions. Great for the end user, maybe... 
by Brian Roizen | Dec 29, 2017 | Channel Updates & Ecommerce Trends
According to eMarketer’s 2017 report, Google and Facebook control 63% of all online spending in 2017.Number three: Microsoft had very small growth with Bing Ads and Linkedin Ads, but others like Amazon, are expected to have enormous growth as brands and... 
by Brian Roizen | Nov 3, 2017 | Tips, Strategy & Insights
With the holiday rush just around the corner and more brands looking to capture consumer’s attentions, what are you doing to stand out this holiday season? We compiled a list of some of the top strategies to look into implementing, which depend of course on your... 
by Brian Roizen | Jul 26, 2017 | PPC Ads & Marketing
Aside from the fact that one of the words in “method actor” looks eerily similar to one of the words in “delivery method”, this won’t have anything to do with the Academy Award winning actor. However, understanding the use of your delivery method in Adwords is one of...