by Brian Roizen | Aug 22, 2019 | Channel Updates & Ecommerce Trends
Starting September 17, Google Ads will remove the Accelerated Delivery option for Search campaigns, Shopping campaigns, and shared budgets. Campaigns that were using the accelerated option will be switched over to Standard Delivery. If by October 1st, your campaigns... 
by Brian Roizen | Jan 2, 2019 | Tips, Strategy & Insights
How do you keep your shopping campaign running while replacing an existing feed with a new feed? Follow these suggestions to minimize interruptions and to ensure a smooth changeover. Make the appropriate segmentation adjustments in your campaign so that you are in... 
by Brian Roizen | Dec 24, 2018 | Tips, Strategy & Insights
The first step in setting up your business data feed is to upload your data file. You’ll have to go into your AdWords account, choose “Business data,” name your new data source and upload your file. The second part is viewing your data feed details. You’ll be... 
by Brian Roizen | Oct 3, 2018 | Marketplaces
Google Shopping Actions (Formerly Google Shopping Actions) search results look a little different than normal Google Shopping Results. The major differences include that Buy on Google now works on Google Assistant and also has either a parachute icon or a blue price... 
by Brian Roizen | Sep 27, 2018 | PPC Ads & Marketing
Common Industry Terms and Acronyms:A quick guide to common terms you’ll likely see. Alphabetical. Ad Hoc – This isn’t specific to eCommerce. It’s widely used in many industries, especially in tech, so it’s a good one to know. Ad Hoc refers to a process being done for...