by Brian Roizen | Mar 28, 2022 | PPC Ads & Marketing
Image source: Google s Google’s Smart Shopping campaigns are upgrading to Performance Max campaigns this year. Users can upgrade their current Smart Shopping campaigns using Google’s one-click upgrade tool in April 2022. In July 2022, all Smart Shopping campaigns will... 
by Feedonomics | Mar 21, 2022 | Tips, Strategy & Insights
When consumers need to purchase something, what is the first step they take? In a global survey, Google found that regardless of whether a consumer plans to buy in-store or online, 59% of shoppers hop on the search engine to research the item before making a purchase.... 
by Brian Roizen | Jan 3, 2022 | PPC Ads & Marketing
Our always up-to-date Google Shopping Category Taxonomy and category list can be found here with all 5,595 unique categories. The first time the Google Shopping product category taxonomy was updated was in February of 2015. The next time the Google Shopping taxonomy... 
by Feedonomics | Dec 20, 2021 | Channel Updates & Ecommerce Trends, Tips, Strategy & Insights
We’re in the midst of the busiest shopping season of the year, and Boxing Day is quickly approaching. Among holiday shopping days, Boxing Day is unique in that it’s a perfect day for people to buy gifts for themselves. All the presents they wanted and didn’t receive... 
by Feedonomics | Dec 7, 2021 | PPC Ads & Marketing, Tips, Strategy & Insights
TikTok is one of the latest social media platforms to develop its ecommerce capabilities with shopping functions for its one billion active global users. Social commerce—the sale and purchase of items through social media sites—continues to grow in popularity, giving...