Tanga is one of the newest marketplaces online. Founded by a small group of people in 2006, Tanga started up by selling boardgames online. Through a number of up and downs, Tanga grew their following to about 100,000 registered users by the end of 2009. Shortly after, Tanga found itself being celebrated as one of the fastest growing companies 3 years in a row.
Since their beginning, Tanga has helped about 2 million customers buy over 5 million products!
What makes Tanga unique?
Tanga has a couple of unique features. They boast 2 hard to resist sales a day, promise the lowest possible prices online, and offer discounts to loyal users. Tanga says the secret to being able to provide these options is by investing in closeout products in bulk. Although this may take a bit longer to get products to customers, you can rest assured knowing you are getting the best deal possible.
How do you start selling on Tanga?
Tanga allows merchants to list their items for free and registering takes about a minute. You can list as few to as many products as you would like.
Tanga asks that you list your products at wholesale price. They will also allow you to provide a suggested price but they will be the ones setting the final price. To begin, you will need to fill out the registration form on their website.
Featured Deals vs Marketplace Deals
Most of the sales that occur on Tanga are their “Featured Deals” products. These are products that have been carefully negotiated to have the best value for the customers, merchant, and Tanga. Featured deals are heavily promoted and end up in front of many prospective customers. This model of listing products requires the merchant to provide only the product’s cost, not its retail value. Tanga decides how much to list it for.
Marketplace deals are more like any other marketplace. You can upload products to list, they go through an approval process, and once approved, they will be available for purchase. This model allows merchants to list products at a retail price. After a product is sold, Tanga takes a “seller fee” from the total sale.
Your next step
Getting your products on Tanga can take up a lot of time. Fortunately, we have an extremely easy process to make this as simple as possible. If you are sending your products to any other marketplace or shopping channel, like Google Shopping or Amazon, we can use that data, as well! We can get you listed even if you only provide a website. Request a demo with us to see how we take the headache out of getting your products listed everywhere so you can get back to what’s most important to you.
Brian Roizen is the Cofounder and Chief Architect of Feedonomics, a full-service feed optimization platform that optimizes product data for hundreds of channels. He has been featured on numerous podcasts and eCommerce webinars, and regularly contributes to Search Engine Land and other industry-leading blogs. Brian graduated summa cum laude from UCLA with both a Bachelor’s and Master’s degree in Mechanical Engineering.
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