by Brian Roizen | Sep 21, 2016 | Channel Updates & Ecommerce Trends
Facebook has just announced one of the largest changes to dynamic product ads – in-store local availability and pricing.This move mirrors local inventory ads in Google Shopping, and hopes to bridge the gap between online and in-store sales.This major update also... 
by Brian Roizen | Jul 26, 2016 | PPC Ads & Marketing
The PriceGrabber Category Taxonomy and category list can be found here. PriceGrabber categories can be quite intimidating with a large base of around a thousand categories. PriceGrabber has a convenient tool that enables you to select from a drop down menu of... 
by Brian Roizen | Jul 26, 2016 | PPC Ads & Marketing
The Rakuten Category Taxonomy and category list is on a per category basis. Rakuten categories can be quite intimidating with thousands of categories. The primary category is required as is defined by you. Make sure that top-level categories are used only instead of... 
by Brian Roizen | Jul 26, 2016 | Marketplaces
Houzz categories can get quite hectic with one thousand or so categories for product feeds. Houzz categories are specific and will only accept a valid predefined Houzz taxonomy numerical value from the Houzz product taxonomy list. Amazon categories can potentially be... 
by Brian Roizen | Jul 26, 2016 | PPC Ads & Marketing
The Bing Shopping Category Taxonomy and category list can be found here. There are around five thousand Bing Shopping categories and you will need to assign the right product categories to your catalog if you want to place Bing Shopping ads. Bing categories are...