by Muhammed Al-Refai | Apr 2, 2025 | PPC Ads & Marketing, Tips, Strategy & Insights
If you’re part of a business with brick-and-mortar stores and you’re not using local inventory ads, then you’re missing out on a huge opportunity to better serve and reach local customers. Local inventory ads (LIAs) can significantly enhance your customers’... 
by Mario Weddell | Apr 1, 2025 | Marketplaces, Tips, Strategy & Insights
Optimizing your product titles is one of the best ways to improve your listings on Amazon. Good titles make your products more likely to appear in the search results and can inspire customers to click on your listings. When creating product titles for a marketplace... 
by Muhammed Al-Refai | Mar 19, 2025 | Marketplaces, Tips, Strategy & Insights
Online channels like Amazon, eBay, and TikTok Shop can be significant sources of revenue, but fulfilling orders across multiple platforms can be complex and time-consuming—that’s where third-party logistics (3PL) services like Amazon Multi-Channel Fulfillment (MCF)... 
by Mario Weddell | Mar 7, 2025 | Channel Updates & Ecommerce Trends, Marketplaces, Tips, Strategy & Insights
Following 2024 reports of a number of Amazon vendor (1P) relationships being canceled, suppliers selling directly to Amazon have the opportunity to start selling directly to consumers through Amazon Marketplace (3P) instead. The transition from 1P to 3P includes some... 
by Mario Weddell | Feb 21, 2025 | PPC Ads & Marketing, Tips, Strategy & Insights
When brands and retailers look to sell more products online, they often start by advertising on the biggest search engines in the world—Google, Microsoft (Bing), and Yahoo. These channels have shopping ads programs to help you promote the right products to customers... 
by Muhammed Al-Refai | Feb 11, 2025 | Tips, Strategy & Insights
If you’re an online seller, ensuring your products are visible, accurately described, and attractively presented across multiple channels is vital to your success. A key component to this success is the product feed—a structured file that serves as a bridge between...