by Brian Roizen | Jun 26, 2018 | PPC Ads & Marketing
Every year, Google takes the time to update their product data specifications to create a better overall experience. This year, google has decided to try and relax the way certain rules are enforced. Here are the specifications that are being updated. These changes... 
by Brian Roizen | May 22, 2018 | PPC Ads & Marketing
Google Shopping Insights – thinkwithgoogle.com “The ultimate insights tool for preparing your ideal Geo location and persona for eCommerce campaign success.” Google has amazing tools to help you analyze and prepare for your next campaign. One of my favorites is... 
by Brian Roizen | May 3, 2018 | PPC Ads & Marketing
When our team of feed experts started noticing a decline in all our client’s eCommerce product inventory within the Google Merchant Center diagnosis panel, panic started to set in. How is this possible? After viewing the actual product containers, the product... 
by Brian Roizen | Apr 10, 2018 | PPC Ads & Marketing
Recently we were notified that Polyvore would be closing, the brand that many have loved for the past 11 years have been acquired by the international online luxury fashion store SSENSE. The existing Polyvore community has already been transferred to the SSENSE... 
by Brian Roizen | Feb 27, 2018 | PPC Ads & Marketing
So how do you prospect for more business with your feed ads? Create your Facebook feed campaign, scroll down to the audience selection and select “Define a broad audience and let Facebook optimize who sees your products”. Make sure to clearly name your campaign and... 
by Brian Roizen | Jan 30, 2018 | PPC Ads & Marketing
“Make sure your ads lead to pages that work, respect your brand and the user” Don’t make the mistake of sending people from your paid ads to a broken page. It’s a poor reflection on your company and a huge waste of money. Clicking on a paid ad and being landed on a...