by Brian Roizen | Oct 24, 2018 | PPC Ads & Marketing
Brands need to have GTINs. Google cannot support products without GTINs. So make sure you have your GTINs to avoid running into issues when uploading to Google Manufacturer Center. Watch our Google Manufacturer Center Webinar with Google. Tags: Google Manufacturer... by Brian Roizen | Sep 28, 2018 | PPC Ads & Marketing
Currency conversion is an automatically enabled feature in Google Merchant Center that allows you to push a feed to countries that use a different currency than that of the feed.Setup:Start by creating a new feed container for the country you intend to push to.During... by Brian Roizen | Sep 28, 2018 | PPC Ads & Marketing
Before starting on the Product Review feed… A merchant must be approved for product ratings in the Merchant Center. There should be a “Product Reviews” option present in the Merchant Center sidebar if approval has already been granted. If not, the merchant needs to... by Brian Roizen | Sep 27, 2018 | PPC Ads & Marketing
Common Industry Terms and Acronyms:A quick guide to common terms you’ll likely see. Alphabetical. Ad Hoc – This isn’t specific to eCommerce. It’s widely used in many industries, especially in tech, so it’s a good one to know. Ad Hoc refers to a process being done for... by Brian Roizen | Sep 27, 2018 | PPC Ads & Marketing
Position Based Offsets This is the default behavior, when the “Name Based Map” box is unchecked. With this, the content of the header row, for example “product_id,name,description,…” is disregarded. A map is made based on the position of the column. For example,... by Brian Roizen | Sep 27, 2018 | PPC Ads & Marketing
Question:Why is a client not listed under a search return as a seller under the Shopping tab?Answer (from Google Account Manager):“The sellers-list is generated automatically and there’s no way to ensure that you always show up in that list.Google Shopping uses...