by Brian Roizen | Sep 27, 2018 | PPC Ads & Marketing
Google will occasionally show what they call “price drop annotations” like you see below on the Dell product. This label is applied by Google when a product’s price drops noticeably below its 90-day average (see the expanded annotation below), but there is no... 
by Brian Roizen | Sep 26, 2018 | PPC Ads & Marketing
Any of the attributes below can be used in an AdWords Shopping campaign to create product groups. Category (google_product_category)BrandItem IDConditionProduct typeCustom label 0Custom label 1Custom label 2Custom label 3Custom label 4ChannelChannel exclusivity If you... 
by Brian Roizen | Jun 26, 2018 | PPC Ads & Marketing
Every year, Google takes the time to update their product data specifications to create a better overall experience. This year, google has decided to try and relax the way certain rules are enforced. Here are the specifications that are being updated. These changes... 
by Brian Roizen | May 22, 2018 | PPC Ads & Marketing
Google Shopping Insights – thinkwithgoogle.com “The ultimate insights tool for preparing your ideal Geo location and persona for eCommerce campaign success.” Google has amazing tools to help you analyze and prepare for your next campaign. One of my favorites is... 
by Brian Roizen | May 3, 2018 | PPC Ads & Marketing
When our team of feed experts started noticing a decline in all our client’s eCommerce product inventory within the Google Merchant Center diagnosis panel, panic started to set in. How is this possible? After viewing the actual product containers, the product... 
by Brian Roizen | Apr 10, 2018 | PPC Ads & Marketing
Recently we were notified that Polyvore would be closing, the brand that many have loved for the past 11 years have been acquired by the international online luxury fashion store SSENSE. The existing Polyvore community has already been transferred to the SSENSE...