by Brian Roizen | Nov 3, 2017 | PPC Ads & Marketing
Bing Shopping Campaigns have now expanded to Canada and India! This brings the list of countries with a Bing Shopping presence to US, UK, France, Germany, Australia, Canada, and India. If you are successfully running Bing Shopping campaigns in the US and Google... 
by Brian Roizen | Oct 9, 2017 | PPC Ads & Marketing
We’re seeing an interesting new variant of the Google Shopping PLAs today, where Google includes the words “By Google Shopping” in PLAs. This is the first time we’ve seen it, and it comes off the heels of Google’s anti-trust... 
by Brian Roizen | Aug 30, 2017 | PPC Ads & Marketing
Overview Setting up a feed in the Bing Merchant Center requires these steps Authorize the website client Create a BingAds Store client Create and setup a product catalog Feedonomics Connect to BingAds with FTP credentials Feedonomics 1. Authorizing the Website The... 
by Brian Roizen | Jul 26, 2017 | PPC Ads & Marketing
Aside from the fact that one of the words in “method actor” looks eerily similar to one of the words in “delivery method”, this won’t have anything to do with the Academy Award winning actor. However, understanding the use of your delivery method in Adwords is one of... 
by Brian Roizen | Jul 11, 2017 | PPC Ads & Marketing
One pesky Bing Shopping error is the “we are unable to map your file” error. The steps below will help you fix it! Bing Error: We are unable to map your file to one of the catalogs in store: <store_name> Cause: There is no Product Catalog in... 
by Brian Roizen | Jul 6, 2017 | PPC Ads & Marketing
The starting point…a Product feed As an eCommerce merchant, you know that at a minimum, a product feed is needed for Google Shopping (and other shopping channels). Now there are ‘as is’ product feeds that are simply delivered from A to B i.e. from your eCommerce...