by Brian Roizen | Sep 28, 2018 | PPC Ads & Marketing
Before starting on the Product Review feed… A merchant must be approved for product ratings in the Merchant Center. There should be a “Product Reviews” option present in the Merchant Center sidebar if approval has already been granted. If not, the merchant needs to... 
by Brian Roizen | Sep 27, 2018 | PPC Ads & Marketing
Common Industry Terms and Acronyms:A quick guide to common terms you’ll likely see. Alphabetical. Ad Hoc – This isn’t specific to eCommerce. It’s widely used in many industries, especially in tech, so it’s a good one to know. Ad Hoc refers to a process being done for... 
by Brian Roizen | Sep 27, 2018 | PPC Ads & Marketing
Position Based Offsets This is the default behavior, when the “Name Based Map” box is unchecked. With this, the content of the header row, for example “product_id,name,description,…” is disregarded. A map is made based on the position of the column. For example,... 
by Brian Roizen | Sep 27, 2018 | PPC Ads & Marketing
Question:Why is a client not listed under a search return as a seller under the Shopping tab?Answer (from Google Account Manager):“The sellers-list is generated automatically and there’s no way to ensure that you always show up in that list.Google Shopping uses... 
by Brian Roizen | Sep 27, 2018 | PPC Ads & Marketing
Google will occasionally show what they call “price drop annotations” like you see below on the Dell product. This label is applied by Google when a product’s price drops noticeably below its 90-day average (see the expanded annotation below), but there is no... 
by Brian Roizen | Sep 26, 2018 | PPC Ads & Marketing
Any of the attributes below can be used in an AdWords Shopping campaign to create product groups. Category (google_product_category)BrandItem IDConditionProduct typeCustom label 0Custom label 1Custom label 2Custom label 3Custom label 4ChannelChannel exclusivity If you...