Being Listed as a Seller in Google Shopping on a Search Return


Why is a client not listed under a search return as a seller under the Shopping tab?

Answer (from Google Account Manager):

“The sellers-list is generated automatically and there’s no way to ensure that you always show up in that list.

Google Shopping uses statistical data over time, a user’s search history, and the search-terms for a specific session among other factors to decide which sellers show in this list.

There are some best-practices that may help increase the probability of being added to list over time :

  • Be certain that the company name is not within any submitted data – the seller name should be accurately set in the merchant center account but not in the brand attribute.
  • The business display/brand name, set in the account, is added automatically by google, to all items submitted and is used for the left-hand-side seller’s facet-list – not the brand attribute, or any submitted (feed) data.
  • Be certain all attribute-values (in the feed) submitted are accurate and high quality, especially titles, descriptions, and any manufacturer’s global-trade-data (brand, mpn, gtin), and that product-groups have a high enough bid to gain impressions over time.

Typically, as a seller improves their overall performance over time, the cumulative statistical data of a seller’s performance and multiple users’ behavior may improve the likelihood that their name may be added to the seller’s list.

Generally, the more users search for a specific seller or for products sold by a specific seller, the more related data is accumulated and the better chance the auto-generated lists may include that seller.”

Brian Roizen is the Cofounder and Chief Architect of Feedonomics, a full-service feed optimization platform that optimizes product data for hundreds of channels. He has been featured on numerous podcasts and eCommerce webinars, and regularly contributes to Search Engine Land and other industry-leading blogs. Brian graduated summa cum laude from UCLA with both a Bachelor’s and Master’s degree in Mechanical Engineering.

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