by Brian Roizen | Mar 3, 2020 | PPC Ads & Marketing, Tips, Strategy & Insights
Introduction You are probably keenly aware (and just as keenly lament) that Google Shopping does not allow you to bid at the keyword level for your products. The burning question, then, is how does Google decide which product to show for a user search query, and... 
by Brian Roizen | Feb 27, 2020 | Channel Updates & Ecommerce Trends, PPC Ads & Marketing
Beginning March 4, 2020, Google will allow Shopping ads to show in Gmail, Youtube, and Discover for all Shopping campaigns. While we anticipate exactly how Shopping Ads will behave across these networks, we already know and can expect a few things: Merchants who use... 
by Brian Roizen | Feb 13, 2020 | PPC Ads & Marketing, Tips, Strategy & Insights
What are Local Inventory Ads? For retailers that have both an online channel as well as physical stores, Local Inventory Ads (LIAs) are a great way to reach the eCommerce consumer, target local customers and grow your overall business. Both Google and Bing offer local... 
by Brian Roizen | Jan 8, 2020 | PPC Ads & Marketing, Tips, Strategy & Insights
Over the years, our team has seen a variety of Google Merchant Center errors on ecommerce websites. If left unattended, these mistakes can manifest into something even bigger – feed rejection or possible account suspension. Listed below are the most common Merchant... 
by Brian Roizen | Dec 6, 2019 | PPC Ads & Marketing, Tips, Strategy & Insights
Automatic image improvements is a new feature that Google recently rolled out to help simplify the process of updating your product images. When a promotional overlay is detected on the main image (from the [image link] attribute), that offer will be disapproved... 
by Brian Roizen | Oct 23, 2019 | PPC Ads & Marketing
For many shoppers, it all starts with the visual and Pinterest has long been the platform where people turn to for inspiration and product discovery. Over the last year, Pinterest has made huge strides in making Pins shoppable by introducing new shopping features like...