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How Does Data Feed Management Fit Into Your Omnichannel Commerce Strategy?

How Does Data Feed Management Fit Into Your Omnichannel Commerce Strategy?

by Feedonomics | Apr 19, 2023 | Channel Updates & Ecommerce Trends, Tips, Strategy & Insights

Is your business a mighty oak tree or a thin green reed? Confucius said, “The green reed which bends in the wind is stronger than the mighty oak which breaks in a storm.” Translation—to thrive in ecommerce, you need to stay flexible. Today, the winds of change are...
Channels Where You Can Advertise Tobacco, CBD, and Marijuana-Related Products

Channels Where You Can Advertise Tobacco, CBD, and Marijuana-Related Products

by Brian Roizen | Mar 1, 2023 | Channel Updates & Ecommerce Trends, PPC Ads & Marketing

So you sell cigars, lighters, or cannabidiol (CBD) products, and you’re having trouble finding an advertising channel that doesn’t explicitly disallow it. Google Ads, Google Shopping, Microsoft Ads, and Yahoo generally don’t allow ads for tobacco or marijuana products...
5 best price comparison shopping channels in Finland (2023)

5 best price comparison shopping channels in Finland (2023)

by Brian Roizen | Jan 1, 2023 | Channel Updates & Ecommerce Trends

If you are an online merchant in Finland, there are hundreds of price comparison channels you can use to advertise your products, but which are the best? Below you’ll find some of the best ecommerce price comparison shopping sites for advertising your products in...
Supporting Ecommerce on Australia’s Top Marketplaces

Supporting Ecommerce on Australia’s Top Marketplaces

by Feedonomics | Sep 24, 2021 | Channel Updates & Ecommerce Trends, Marketplaces

We’ve said it before, but it bears repeating—the pandemic accelerated online shopping so quickly that mastering multichannel ecommerce became imperative for merchants across the globe.  Australia is no exception to the worldwide surge of online...
Product Details, Product Highlights, and More Google Merchant Center Data Specs

Product Details, Product Highlights, and More Google Merchant Center Data Specs

by Brian Roizen | Jul 1, 2020 | Channel Updates & Ecommerce Trends, PPC Ads & Marketing

Google recently updated its product data specifications for shopping feeds, which may impact your campaign results. These updates include new attributes that merchants can input and recommendations to follow to ensure your ranking will not dip. Some changes are going...
Important Update Regarding GTIN and Enforcement of Unique Product Identifier (UPI)

Important Update Regarding GTIN and Enforcement of Unique Product Identifier (UPI)

by Brian Roizen | Aug 22, 2019 | Channel Updates & Ecommerce Trends

Why is it important to use correct unique product identifiers (UPIs)? If you use the wrong UPIs, you could receive a disapproval from Google Merchant Center and jeopardize your Shopping Ads. Therefore, it’s crucial that you label your product with the correct UPI so...
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