Buy on Google (formerly Google Shopping Actions) allows you to drive loyalty and repeat business through loyalty cards.
This is quite amazing because most marketplaces do not have any kind of loyalty program functionality.
- Users can easily reorder and build baskets of products based on purchase history.
- Users can use a card number or phone number.
Brian Roizen is the Cofounder and Chief Architect of Feedonomics, a full-service feed optimization platform that optimizes product data for hundreds of channels. He has been featured on numerous podcasts and eCommerce webinars, and regularly contributes to Search Engine Land and other industry-leading blogs. Brian graduated summa cum laude from UCLA with both a Bachelor’s and Master’s degree in Mechanical Engineering.