by Brian Roizen | May 1, 2019 | PPC Ads & Marketing
Local Inventory Ads are an excellent way to grow your business and target local customers. Now in case you haven’t heard, Bing Ads has updated its name and is now known as Microsoft Advertising. While the name is new, the benefits and reasons why you’ll want to create... 
by Brian Roizen | Mar 21, 2019 | Channel Updates & Ecommerce Trends
Exciting news on the Instagram front – now shoppers can buy from brands without ever having to leave Instagram! Image source: Instagram Up until recently, users would scroll through their Instagram feed, pause on a product photo that they liked, then leave the app via... 
by Brian Roizen | Feb 27, 2019 | PPC Ads & Marketing
Google announced that all online retailers will have the capability to provide up-to-date product information to Merchant Center. Product data feeds uploaded to Google Merchant Center will be displayed in search results. Furthermore, these search results will be... 
by Brian Roizen | Feb 21, 2019 | Marketplaces
For online shoppers, two-day shipping is quickly becoming the norm. If you want to gain market share in the eCommerce world, you’ll have to step up to the plate and offer this shipping service. As you recall, free two-day shipping was once a unique selling proposition... 
by Brian Roizen | Feb 7, 2019 | Tips, Strategy & Insights
Consumers have purchasing power but have you ever wondered how they decide what to buy? Google did some research, polling roughly 1,800 people to find out about their buyer’s journey when it comes to skin care, baby products, and pet foods. Read on for the key...