by Brian Roizen | Oct 2, 2018 | Marketplaces
Buy on Google (Formerly Google Shopping Actions) has a very different model than the regular Google Shopping.Instead of a cost per click, Buy on Google has a cost per sale, similar to how Amazon and other marketplaces work.Like any marketplace, that means Buy on... 
by Brian Roizen | Sep 28, 2018 | PPC Ads & Marketing
Currency conversion is an automatically enabled feature in Google Merchant Center that allows you to push a feed to countries that use a different currency than that of the feed.Setup:Start by creating a new feed container for the country you intend to push to.During... 
by Brian Roizen | Sep 28, 2018 | PPC Ads & Marketing
Before starting on the Product Review feed… A merchant must be approved for product ratings in the Merchant Center. There should be a “Product Reviews” option present in the Merchant Center sidebar if approval has already been granted. If not, the merchant needs to... 
by Brian Roizen | Sep 27, 2018 | PPC Ads & Marketing
Position Based Offsets This is the default behavior, when the “Name Based Map” box is unchecked. With this, the content of the header row, for example “product_id,name,description,…” is disregarded. A map is made based on the position of the column. For example,... 
by Brian Roizen | Sep 27, 2018 | PPC Ads & Marketing
Question:Why is a client not listed under a search return as a seller under the Shopping tab?Answer (from Google Account Manager):“The sellers-list is generated automatically and there’s no way to ensure that you always show up in that list.Google Shopping uses...