In 2020, Google’s free listing program was a game changer for ecommerce merchants becauseit gave them a way to increase the discoverability of their products organically. The original program allowed merchants to list products in the Google Shopping tab and on Google...
As the desire for best-value shopping grows—Google searches for “discount code” increased more than 50% since last year—Google has announced the release of a new deals section to help customers and merchants make seasonal shopping moments more beneficial for them....
We’re always looking to help merchants improve their presence on Google Shopping. Populating your product feeds with high quality data is one of the best ways to enhance your ads, especially as Google finds new ways to display that data. The latest evidence of that—a...
Google and other channels continue to push ecommerce forward with features that enhance product discovery and streamline conversions. If you have not set up your Google Shopping merchant account and feed, you might be missing out on an easy and effective way to get...
Google has been making a lot of moves on the Shopping front as of late. In addition to showing product listings for free on Google Shopping and Search, Google is making some major changes to the Buy on Google program (formerly Google Shopping Actions), including a...
