by Brian Roizen | May 13, 2019 | Tips, Strategy & Insights
With over 25 million app downloads, Tophatter is a thriving marketplace. Its ever-growing base of dedicated shoppers loves the unique selling format of quick auctions. Shoppers are driven to compete against one another to win anything from a drone to an eyeshadow... 
by Brian Roizen | Apr 2, 2019 | Channel Updates & Ecommerce Trends
NMPi, an international digital marketing agency with offices in South Africa, has partnered with Feedonomics to create a shopping feeds optimization service. The deal was brokered by parent company IncuBeta Group, which is one of the world’s largest independent group... 
by Brian Roizen | Feb 27, 2019 | PPC Ads & Marketing
Google announced that all online retailers will have the capability to provide up-to-date product information to Merchant Center. Product data feeds uploaded to Google Merchant Center will be displayed in search results. Furthermore, these search results will be... 
by Brian Roizen | Feb 21, 2019 | Marketplaces
For online shoppers, two-day shipping is quickly becoming the norm. If you want to gain market share in the eCommerce world, you’ll have to step up to the plate and offer this shipping service. As you recall, free two-day shipping was once a unique selling proposition... 
by Brian Roizen | Jan 2, 2019 | Tips, Strategy & Insights
How do you keep your shopping campaign running while replacing an existing feed with a new feed? Follow these suggestions to minimize interruptions and to ensure a smooth changeover. Make the appropriate segmentation adjustments in your campaign so that you are in...