by Brian Roizen | Nov 16, 2015 | Tips, Strategy & Insights
Happy New Year! Oops! Wait. We haven’t quite made it through the holiday shopping season yet. Many retailers already have their marketing plans in full swing. ‘Tis the time for increased bidding, cost, and ultimately more revenue. However, in order to make the... 
by Brian Roizen | Nov 4, 2015 | Tips, Strategy & Insights
In the last few months, you’ve probably heard that Connexity (aka Shopzilla/Bizrate) acquiredPriceGrabber. This is huge news in the eCommerce advertising space as the CSE space is rapidly changing with some consolidation happening in the shopping engines. With... 
by Brian Roizen | Nov 2, 2015 | Tips, Strategy & Insights
Do you use Bigcommerce and struggle with Google Shopping disapprovals for inventory accuracy or can’t figure out how to get all the variations of a product into your shopping feed? Don’t worry. You’re not alone. Many people with Bigcommerce carts can export their... 
by Brian Roizen | Oct 26, 2015 | Tips, Strategy & Insights
It may go without saying that product titles on a website may not be the best suited for advertising purposes in shopping channels. Some product titles may be decent, but others are incredibly vague, missing brand, color, size, and other crucial attributes. It is no... 
by Brian Roizen | Aug 4, 2015 | Channel Updates & Ecommerce Trends
Out of the hundreds of channels available, which ones are the best for fashion and apparel clients? Google Shopping Google Shopping is very useful for branded fashion searches as well as specific types of clothing that may be unique to a retailer. Since the results...