The number of third-party marketplaces increased 81% year-over-year in the fourth quarter of 2020, and these online shopping destinations have continued to pop up all over the world. Marketplaces that want to support a diverse, global customer base must seek out third-party sellers to join their channels in order to build up a robust product assortment.
Mirakl, an online marketplace software platform headquartered in France, aims to simplify the connection between marketplaces, third-party sellers, and product listing partners like Feedonomics through its marketplace management platform, Mirakl Connect. Mirakl makes it easy for companies to host a marketplace on its platform, and sellers benefit from having the ability to manage their brand presence on more than 300 marketplaces through a single dashboard.
As a universal Mirakl integrator, Feedonomics plays a pivotal role in helping sellers expand to new marketplaces. Our universal API integration with hundreds of Mirakl marketplaces for product catalog, pricing, inventory data, and orders enables merchants to scale their business efficiently across multiple channels.
To help you get more familiar with Mirakl and its operators—companies that use Mirakl’s platform to host their marketplace—we put together a list of some of the top Mirakl marketplaces. If you want more information on how Feedonomics’ full-service solution for marketplaces supports product listing, catalog optimization, order management, data protection, and more, click the links below.
What are some of the top Mirakl marketplaces?
Here are a few of the top Mirakl marketplaces looking to onboard new sellers.
Bed Bath & Beyond
Bed Bath & Beyond is a massive home furnishings retailer with more than a thousand brick-and-mortar locations across the United States. Sellers utilizing the Bed Bath & Beyond marketplace get access to its 25 million monthly visitors.
What are some of the top product categories on Bed Bath & Beyond?
- Apparel and maternity apparel
- Decor and accents
- Furniture (non-LTL)
- Kitchen (small appliances, cookware, bakeware)
- Utility (space heaters, humidifiers, dehumidifiers, air purifiers)
Best Buy Canada
Best Buy Canada is one of Canada’s most well-known consumer electronics retailers, receiving more than 400 million online and offline customer visits every year.
What are some of the top product categories at Best Buy Canada?
- Furniture refurbished electronics
- Kitchen & dining
- Sports & fitness
Macy’s is one of the largest high-end department store chains, with more than 500 stores throughout the United States.
What are some of the top product categories at Macy’s?
- Appliances & housewares
- Bath & body, hair care, vitamins & supplements
- Floral & plants
- Gardening & home improvement
- Gourmet snacks
- Home textiles
- Kids apparel
- Premium party supplies
- Toys & video games
Founded in 1670, Hudson’s Bay is the oldest retail company in North America. The Canadian luxury retailer chain is the fifth-largest ecommerce business in Canada, with 88 full-line locations.
What are some of the top product categories at Hudson’s Bay?
- Books & stationary
- Outdoor & patio
- Sporting goods & fitness equipment
- Toys & games
Related article: Hudson’s Bay Seller Marketplace FAQs
As one of the biggest online retailers and marketplaces in Australia, Catch hosts more than 1,600 third-party sellers on its marketplace. The retailer boasts three million active customers and more than 25,000 daily orders.
What are some of the top product categories on Catch?
- Apparel & footwear
- Business & industrial
- Electronics & appliances
- Garden, tools, hardware
- Groceries & liquor
- Health & beauty
- Home & living
- Jewelry & accessories
- Office and media
- Pet supplies
- Sports & outdoors
- Toys, kids, baby
Related article: Supporting Ecommerce on Australia’s Top Marketplaces
Kroger is the largest grocery retailer in the United States. To expand grocery shopping beyond the traditional brick-and-mortar experience, Kroger has developed an online marketplace.
What are some of the top product categories at Kroger?
- Apparel & accessories
As one of the top merchants for gift-giving in the United States, 1800Flowers.com is an excellent channel florists and gift sellers use to boost their brands. By tapping into a massive customer base, sellers can experience sustainable long-term business growth.
What are some of the top product categories on 1-800-Flowers?
How does Feedonomics help sellers succeed on these marketplaces?
Every marketplace has its own product data feed requirements and best practices. With Feedonomics’ full-service solution for marketplaces, you tackle each marketplace with help from a dedicated feed manager and 24/7 support.
You also can rely on Feedonomics’ flexible technology to import your data from anywhere in any format and make catalog management simple for a high volume of SKUs across multiple channels. Our multichannel solution allows for Mirakl marketplace integration while maintaining brand and product consistency over multiple marketplaces. Once your data is flowing through our platform, we use automated data protections to safeguard your listings and alert you to potential issues.
Product listing and catalog optimization
Feedonomics tailors your product catalog for each Mirakl marketplace, going beyond the basic requirements to fill in as many product attributes as possible with high-quality data. Why is this important?
Improved data quality boosts search relevance, helping new and existing customers find your listings. Optimized product titles and descriptive attributes also increase the chance of your product listing appearing when a customer submits a related query. And finally, product categorization varies from marketplace to marketplace, so ensuring your product data is mapped to the correct marketplace categories helps with product discovery and improves the overall customer experience.
Creating and maintaining optimized data feeds is a time-consuming and tedious process. Fortunately, Feedonomics can pull data from multiple sources—any existing systems, such as an ecommerce platform, PIM, ERP, etc.—and seamlessly syndicate it to all of Mirakl’s marketplaces.
Automated order management
FeedAMP streamlines the order management process, helping you automate fulfillment for all your third-party marketplaces. Feedonomics’ universal API integrates with Mirakl’s Seller Command Center and sends order data from your Mirakl marketplaces to your ecommerce platform. Once you process the orders in your platform, the fulfillment data is sent back through Feedonomics to your marketplaces. If you’re selling products on a combination of Mirakl and non-Mirakl marketplaces, it’s easy to streamline your workflows with FeedAMP.
Data protections to keep things running smoothly
As you increase the number of marketplaces you sell on, inventory accuracy and feed error prevention becomes more critical. By keeping your product listings accurate and in good health, you minimize revenue risk. Feedonomics allows you to safeguard your feeds with personalized inventory buffers to prevent overselling, and our data export rules prevent feed errors and even alert you to pricing anomalies and out-of-stock products.
Learn more about how Feedonomics can unlock your multichannel marketplace business.