Google is constantly testing new PLA formats, and the newest is for “top” and “best” product queries.

If you do a search for “top ____” or “best ____” on Google using your computer or phone, you will now see the following ads:

On Mobile, the ads look a little bit different, with blue ribbons instead of the grey circle boxes:


google shopping mobile



Before you go optimization trigger happy and start adding in “top” and “best” keywords to your products, make sure you read this:

According to Google Adwords’s Official Twitter account, “when a user searches for “best” queries we display products ordered based on user ratings. Once the top rated products are selected, the rank is determined by the same factors as a regular PLA auction.”



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Brian Roizen is the Cofounder and Chief Architect of Feedonomics, a full-service feed optimization platform that optimizes product data for hundreds of channels. He has been featured on numerous podcasts and eCommerce webinars, and regularly contributes to Search Engine Land and other industry-leading blogs. Brian graduated summa cum laude from UCLA with both a Bachelor’s and Master’s degree in Mechanical Engineering.