Google Shopping tests "by Google Shopping" in PLAs

We’re seeing an interesting new variant of the Google Shopping PLAs today, where Google includes the words “By Google Shopping” in PLAs.


This is the first time we’ve seen it, and it comes off the heels of Google’s anti-trust lawsuit in the European Union.


Could it mean that Google will start including PLAs from other comparison pricing engines?

It doesn’t appear that these are from another product that Google is still beta testing – Purchases on Google.