Integrating with Buy on Google(formerly Google Shopping Actions) can be split into two main parts:
1. Product Feed Submission
For the Product feed, Buy on Google is very similar to Google Shopping, but with an opt-out or in field. You can submit your feed via API or via a feed.
2. Automating Orders
In terms of automating orders, the only way to do this is to utilize the Buy on Google API.
We have a Buy on Google Integration that can do the heavy lifting for both of these!
Brian Roizen is the Cofounder and Chief Architect of Feedonomics, a full-service feed optimization platform that optimizes product data for hundreds of channels. He has been featured on numerous podcasts and eCommerce webinars, and regularly contributes to Search Engine Land and other industry-leading blogs. Brian graduated summa cum laude from UCLA with both a Bachelor’s and Master’s degree in Mechanical Engineering.