by Muhammed Al-Refai | May 2, 2025 | Tips, Strategy & Insights
No matter where your customers discover your business, they should receive accurate, compelling, and consistent information about your products. Shoppers expect to see the same product details, specs, images, and availability across every touchpoint. Inconsistencies... 
by Muhammed Al-Refai | Apr 21, 2025 | Marketplaces, Tips, Strategy & Insights
Walmart Marketplace has rapidly become a must-have channel for brands that want to diversify their marketplace strategy and tap into a massive, loyal customer base. With more than 120 million unique monthly visitors on Walmart.com, the opportunity is hard to ignore.... 
by Muhammed Al-Refai | Apr 17, 2025 | Tips, Strategy & Insights
Delivering a banging brand experience across every customer touchpoint—while using data and tech to fine-tune business operations across channels—continues to drive growth for sellers into 2025. A report by ShipStation reveals that 75% of shoppers use both digital and... 
by Muhammed Al-Refai | Apr 15, 2025 | Marketplaces, Tips, Strategy & Insights
Today’s shoppers connect with brands across multiple touchpoints before making a purchase, and Amazon and Walmart are two of the most popular starting destinations for product searches. That’s just one of the many reasons why adding online marketplaces to your... 
by Muhammed Al-Refai | Apr 2, 2025 | PPC Ads & Marketing, Tips, Strategy & Insights
If you’re part of a business with brick-and-mortar stores and you’re not using local inventory ads, then you’re missing out on a huge opportunity to better serve and reach local customers. Local inventory ads (LIAs) can significantly enhance your customers’... 
by Mario Weddell | Apr 1, 2025 | Marketplaces, Tips, Strategy & Insights
Optimizing your product titles is one of the best ways to improve your listings on Amazon. Good titles make your products more likely to appear in the search results and can inspire customers to click on your listings. When creating product titles for a marketplace...