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Building an AI-ready ecommerce strategy: lessons from Google and Feedonomics

Building an AI-ready ecommerce strategy: lessons from Google and Feedonomics

by Mario Weddell | Jul 7, 2025 | Tips, Strategy & Insights

At this year’s Whalies, hosted by Triple Whale, the brightest minds in ecommerce gathered to explore strategy, data-driven growth, and cutting-edge tech. As part of the programming, Feedonomics and Google took the stage to present a session titled, “Activating AI as a...
Mastering product data feed management for ecommerce success

Mastering product data feed management for ecommerce success

by Mario Weddell | Jul 2, 2025 | Tips, Strategy & Insights

Today’s online shopping experience encompasses everything from seeing targeted ads to using augmented reality to “try on” outfits. Online shopping channels continue to innovate to give customers greater immersion, customization, and convenience. As a merchant, you...
Product data enrichment for ecommerce sellers

Product data enrichment for ecommerce sellers

by Muhammed Al-Refai | Jul 1, 2025 | Tips, Strategy & Insights

First impressions are everything—and for online shoppers, those impressions come from your product listings. From titles and descriptions to specs and images, the way your products are presented can make or break a sale. That’s where product data enrichment comes in....
Product categorization 101: why it matters

Product categorization 101: why it matters

by Muhammed Al-Refai | Jun 26, 2025 | Marketplaces, PPC Ads & Marketing, Tips, Strategy & Insights

When today’s shoppers look for a product, they rely on search engines, marketplaces, social commerce platforms, and AI-powered recommendations. 8 in 10 online purchase paths include interactions across multiple channels or sites, according to Google’s analysis of U.S....
Google AI shopping just dropped: what that means for your ecommerce business

Google AI shopping just dropped: what that means for your ecommerce business

by Muhammed Al-Refai | Jun 25, 2025 | Channel Updates & Ecommerce Trends, PPC Ads & Marketing, Tips, Strategy & Insights

Google unveiled the future of ecommerce search at Google I/O 2025, and it’s powered by AI. With its new AI Mode, agentic checkout, and virtual apparel try-ons, Google is rewriting the rules of online shopping, and ecommerce sellers need to adapt fast. Let’s break down...
Ecommerce data governance: how to protect product listings and prevent costly errors

Ecommerce data governance: how to protect product listings and prevent costly errors

by Muhammed Al-Refai | Jun 11, 2025 | Tips, Strategy & Insights

Automation in ecommerce functions much like a highway. Everything is streamlined to move faster and ultimately improve efficiency, but accidents happen at a much higher velocity and the widespread effects can be catastrophic. If you are sending product feeds to...
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