by Mario Weddell | Jul 8, 2024 | PPC Ads & Marketing, Tips, Strategy & Insights
When brands and retailers look to sell more products online, they often start by advertising on the biggest search engines in the world—Google, Microsoft (Bing), and Yahoo. These channels have shopping ads programs to help you promote the right products to customers... 
by Feedonomics | Jun 27, 2024 | Marketplaces, Tips, Strategy & Insights
Today’s shoppers connect with brands across multiple touchpoints before making a purchase, and Amazon and Walmart are two of the most popular starting destinations for product searches. That’s just one of the many reasons why adding online marketplaces to your... 
by Mario Weddell | Jun 14, 2024 | Marketplaces, Tips, Strategy & Insights
Optimizing your product titles is one of the best ways to improve your listings on Amazon. Good titles make your products more likely to appear in the search results and can inspire customers to click on your listings. When creating product titles for a marketplace... 
by Accelerated Digital Media | Jun 7, 2024 | PPC Ads & Marketing, Tips, Strategy & Insights
For ecommerce companies, there are few digital marketing tools more valuable than product listing ads (PLAs), also called Shopping ads. As Google’s search engine results page (SERP) becomes increasingly crowded with image and video integrations, SEO clickbait, and... 
by Feedonomics | May 22, 2024 | Marketplaces, Tips, Strategy & Insights
Savvy sellers know that success in ecommerce means finding ways to reach new customers. That’s why so many brands and retailers list products on Walmart Marketplace. Walmart.com has more than 100 million unique monthly visitors, so sellers who master product listing,... 
by Feedonomics | May 20, 2024 | Marketplaces, Tips, Strategy & Insights
If you’re unfamiliar with the terms, you probably find yourself typing “GTIN vs UPC” or “ASIN vs UPC vs EAN” in the search box often, as you try to make sense of the mess of acronyms you run into as an ecommerce seller. If this is the case for you, keep reading to put...