by Feedonomics | May 4, 2021 | Marketplaces, Tips, Strategy & Insights
Why do people find online shopping so appealing? It seems like a no-brainer, but when you dissect the various stages of an online shopping experience, you notice various opportunities for merchants to increase customer satisfaction. Feedonomics’ Vice President... 
by Feedonomics | Apr 28, 2021 | PPC Ads & Marketing, Tips, Strategy & Insights
Over the past year, we saw dramatic shifts in the commerce landscape. Online shopping surged, a record number of retailers closed, and the direct-to-consumer model became more prevalent among major brands. Alongside this, the growth of click-and-collect shopping... 
by Feedonomics | Mar 23, 2021 | PPC Ads & Marketing, Tips, Strategy & Insights
We’re always looking to help merchants improve their presence on Google Shopping. Populating your product feeds with high quality data is one of the best ways to enhance your ads, especially as Google finds new ways to display that data. The latest evidence of that—a... 
by Feedonomics | Mar 8, 2021 | Channel Updates & Ecommerce Trends, Tips, Strategy & Insights
It’s no secret that the pandemic disrupted commerce substantially. Lockdowns of public spaces, an increase in online shopping, and supply chain disruptions were only a few factors that contributed to the rapid evolution of commerce. How did retailers adapt, and which... 
by Feedonomics | Feb 25, 2021 | PPC Ads & Marketing, Tips, Strategy & Insights
Google and other channels continue to push ecommerce forward with features that enhance product discovery and streamline conversions. If you have not set up your Google Shopping merchant account and feed, you might be missing out on an easy and effective way to get... 
by Brian Roizen | Feb 18, 2021 | PPC Ads & Marketing, Tips, Strategy & Insights
Shopify and other ecommerce platforms offer basic apps that allow merchants to quickly connect their online stores to Google Shopping, but these solutions are often just a way to pass raw data from point A to point B (Shopify feed to Google Shopping feed)....