by Feedonomics | Dec 16, 2022 | PPC Ads & Marketing, Tips, Strategy & Insights
Marketing automation has made great strides in recent years. Tedious tasks have been replaced with dynamic insertion, and campaign analytics that would take hours to compile can now be pulled with the click of a button. Automation helps digital marketers save time and... 
by Feedonomics | Nov 28, 2022 | PPC Ads & Marketing, Tips, Strategy & Insights
With customer attention spans shrinking and the average user being bombarded with at least 6,000 ads a day, it is crucial for online merchants to embrace innovations in ecommerce and not get left behind. Social media platforms are working to help brands meet their... 
by Feedonomics | Oct 24, 2022 | PPC Ads & Marketing, Tips, Strategy & Insights
Remarketing is a way for advertisers to reconnect with users who have previously interacted with their brand. It is often implemented using a remarketing tag (also known as a pixel) that tracks a potential customer’s actions in a web browser. Why is remarketing... 
by Feedonomics | Aug 31, 2022 | Marketplaces, PPC Ads & Marketing, Tips, Strategy & Insights
Multichannel—it’s been one of the most popular terms in ecommerce for several years now, and for good reason. Statista reported that multichannel ecommerce sales in the US increased by nearly 20% in 2021, and they’re expected to exceed $500 billion by 2023. What... 
by Feedonomics | Aug 4, 2022 | Tips, Strategy & Insights
When you compare today’s ecommerce with the online shopping experience of the early 2000s, you start to really notice how much more accessible the world of e-tail has become. The convenience of internet shopping today stems from improvements in web accessibility. Why... 
by Giacomo Iotti | May 19, 2022 | PPC Ads & Marketing, Tips, Strategy & Insights
Imagine you work for an online retailer and you want to make sure all of your products are being advertised on Google. Google Shopping is probably the first thing that comes to your mind. But what if you want to go beyond that? What if, for any reason, you are not...