by Brian Roizen | Jul 1, 2020 | PPC Ads & Marketing, Tips, Strategy & Insights
Google recently announced that the Google Shopping tab would show unpaid product listings beneath the sponsored products. These listings are also eligible to show on Google Search, Google Images, Google Maps, and Google Lens. The opportunity for organic free... 
by Brian Roizen | Jul 1, 2020 | Channel Updates & Ecommerce Trends, PPC Ads & Marketing
Google recently updated its product data specifications for shopping feeds, which may impact your campaign results. These updates include new attributes that merchants can input and recommendations to follow to ensure your ranking will not dip. Some changes are going... 
by Brian Roizen | Jul 26, 2016 | PPC Ads & Marketing
The Bing Shopping Category Taxonomy and category list can be found here. There are around five thousand Bing Shopping categories and you will need to assign the right product categories to your catalog if you want to place Bing Shopping ads. Bing categories are...